Stuart Williams | Freelance Senior UI & UX Designer | CRO Consultant

Hey! I'm Stuart, a digital designer and CRO consultant working remotely in Finland

I'm a specialist in creating beautiful web and app experiences for products and users worldwide.

Want to see some work? Head over to Projects.


The design, art and writing studio of Stuart Williams. Having worked on hundreds of websites and apps, Stuart helps build connections between the design and humans through quality, data-driven decisions. Also an experienced project manager, Stuart has helped clients launch websites from the ground-up to development and has lead teams of up to 6 people across multiple projects. He is also passionate about design leadership and offering mentorship.

Stuart says: “A specialist in creating beautiful web and app experiences for products and users worldwide. I provide conversion rate optimisation (CRO) consultation, user interface design and user experience consultation for a variety of clients. With 10 years combined agency experience, I’m looking forward to connecting with web businesses, entrepreneurs and start-ups whom may require design services.”

Digital services to help grow your business

Wireframing, Sitemapping, User flow analysis and journey mapping, UX auditing, Information architecture, User interface design, User experience design, User experience consultation and reporting, Variational designs for A/B testing, Copywriting (UX), Web guideline creation (design system documents), Prototyping, Data analysis (Hotjar and Google Analytics), Brand identity design and Brand guideline creation.

Selected Clients

The Wall Street Journal, Smiley, The Beatles at Abbey Road Studios, Travis Perkins, Haldane Fisher, Avon, Zipcar, Oddschecker, The Real Flower Company, The Luka State, Nimble Vineyards, Puur Flooring, Flint Global, Amore Digital, Dycpher Me, DesignBundles, Crafty, Maison 21 G, Daisy Chain, Kahvibaari, Katriona Fashion and World Sailing.

What do my clients say?

You can read a selection of testimonials from recent clients below. To view more, please visit my LinkedIn profile.

“Stuart has been a joy to manage and work with. He’s adaptive, responsive and efficient; regularly delivering work ahead of schedule and in less time than estimated. Stuart has worked very well in collaboration with the wider design team, and with copy and optimisation teams. His timekeeping, operations and communication skills are exemplary. I would jump at the chance to work with Stuart again in the future.”

“Stuart is an excellent member of the UX & CRO team and has done a really great job as one of our UI/UX Designers. His passion and enthusiasm for all things UX makes him a real pleasure to work with. His design work has resulted in some excellent results and uplifts for our biggest clients. He’s one of those guys you can always rely on, and also who never fails to put smile on our faces with his great sense of humour and positive attitude.”

Work History

Starting in 2007 at a printers in the Isle of Man, my work history is extensive. Professional work history is noted below.


Freelance Lead UI/UX Designer & CRO Consultant
June 2016 – Present

Creative CX

Contract UI & UX Designer
October 2020 – Present


Contract UI & UX Designer
June 2020 – January 2021

Onthree Design

Graphic Designer
March 2016 – June 2016

RedEye International

UI/UX Designer
October 2014 – March 2016


Graphic Design Internship
July 2014 – September 2014

Cannell Print

Freelance Graphic Designer
August 2013 – September 2013

WaxWing Marketing

Freelance Graphic Designer
May 2013 – June 2013

On the web

Here’s a list of places you can follow me and my work.

Passion for art, music and people

I have many passions outside of design; this includes vinyl collecting (see image), setlist collecting and attending too many gigs. Other passions include making art at my local studio in Finland, under tuition of an oil painting master. I have exhibited work each year covering mediums such as ink, pencil, oil, watercolour and more. You can see this work on Instagram here.

In 2019 I was interviewed by 8px Magazine about me, my practice and what drives me to get up in the mornings. You can read the article here.