Stuart Williams | Stu-dio Design | Freelance Web Design

Bridging the gap between humans and design.

Freelance UI and UX design specialist services delivered to clients globally since 2013. 8 years experience as an A/B testing design specialist.

Get in touch today for a quote!

How I can add value to your business?

User Interface & User Experience Design

Human-centric design which considers the end to end process from wireframing, information architecture and UX thinking to responsive UI design. Business goals are considered at each step to inform modern design solutions to improve your customer’s experience.

Conversion Rate Optimisation Consultancy

With your business objectives in mind, your current website can be audited from a UX perspective to help identify areas for improvement. These UX audits dive deep into the core navigation of the website to its look and feel. Existing data and heatmaps are analysed for further takeaways to inform the process.

Brand Identity, Print Design & Graphic Design

With a background in Graphic Design since 2007, I’ve worked across multiple discliplines for a variety of clients. Brand identity design is a core service I offer to all clients if you need to freshen up your logomark, tone of voice or brand system. Building on this, business cards, letterheads and brochure design are also available to help build promotional material for your brand.


Projects range from the worlds of user interface design, user experience, branding and conversion rate optimisation. Each project’s case study contains detailed descriptions of my involvement, designs created and a full account of my process showing how I reached high quality end solutions for each client. You can view all projects here.

Case Study | UI, UX

The Real Flower Company

Case Study | UI, UX, Print Design

Case Study | UI, UX, Branding, WordPress, Elementor


Case Study | Branding, E-commerce


Want to work together? Email stuartwilliamsstudio@gmail.com

What do my clients say?

You can read a selection of testimonials from recent clients below. To view more, please visit my LinkedIn profile.

“Stuart has been a joy to manage and work with.”

Caitlyn Smith – Senior Project Manager at House of Kaizen

“A brilliant communicator and the end result of the UX product was great.”

Ted Parry – Owner of Amore Digital

Who is Stu-dio Design?

I’m Stuart (or Stu for short), a remote freelance digital designer currently living in Finland.

From growing up in the Isle of Man and then moving to London in 2014 after studying, I’ve worked with many large clients along the way. From The Beatles at Abbey Road Studios with Onthree, and Zipcar, Betsson and HAYS at RedEye. I’ve also had the pleasure of creating web and app platforms for social good brand Smiley Movement, and providing UI solutions for Travis Perkins at Moken.

Soft Office

Soft Office is my remote working, mental health, design and culture blog. I focus on UI and UX, alongside current design topics and events. 

Latest Articles

Stuart Williams

In February of this year I had the pleasure to have been asked to design the cover of the University of Chester’s ACH1EVE magazine. The …

Stuart Williams

Cover image by Stuart Williams (me) What’s your age? Don’t answer that, in person I wouldn’t ask such a question, but a form would. You …


Join the Soft Office blog mailing list. Get monthly updates on remote working, design and culture. No spam, ever!

Writing Services

Over the past 6 years I’ve wrote for some of the top fashion and culture publications. Specialising in music journalism, I’ve interviewed the likes of Linkin Park, Texas, White Lies, Dan Croll, Tom Walker and many more.

If you’re looking for a writer, I’d love to hear from you. Below are some of the magazines I have collaborated with.