UX, or User Experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. These touchpoints are analysed by user experience consultants, researchers and designers. UX doesn’t include visual design but focuses on sitemapping, information architecture, heatmapping and wireframing to name a few.

CRO, or Conversion Rate Optimisation can be broken down into the specific conversion rate which is “the percentage of visitors who complete a desired action (in other words, convert). For instance, a desired action may be completing a web form, signing up for a service, or purchasing a product.” Source: Hubspot

CRO is the “process of enhancing your website and content to boost conversions. A high conversion rate means your website is well-designed, formatted effectively, and appealing to your target audience.

The process of optimising for conversions allows you to boost your number of highly-qualified leads, increase revenue, lower acquisition costs and obtain greater value from your current leads.” Source: Hubspot

Yes, full website audits are offered per device basis. For example, if you need desktop only, or both desktop and mobile. You can see an example case study from a full website audit project here.

Yes. Social media audits are separate from the advertised packages as this can vary upon platform to platform. Social media audits focus on key brand touchpoints throughout your channels, analysing tone of voice, visuals and overall content. Looking to improve your social media presence? Get in touch here. You can also read an existing social media audit via this link.

Yes, if your site hasn’t been launched or is still in the process of going live, I can still provide audit services based on screenshots, staging site links or other source material.

The average turnaround for a full audit is 1 working week. However this may be quicker based on device and metrics.

No, unfortunately all sales are final. Payment is taken prior to completing the audit.