Working with the internal team, wireframes were devised together and discussed as a full team. Presented in front of stakeholders by me and the team at every stage, we then narrowed down the approach for the split USP icon sections. UI design concepts were worked on by me prior to the UX stage, to give an early indication of a visual direction months prior. Once the UX was finalised I started piecing together hero area UI variations as well as other sections, along with various colour applications using the brand palette. The copy was provided by the marketing team and the final UI version was tweaked following a user testing session whereby the hero area changed to become a full width image. Final small tweaks such as this were made prior to handover.