From meeting with the client initially, it was clear that the history of the venue had to take pride of place in the website. They’d prepared a narrative for the page which helped us collaboratively establish a page flow. During this process I suggested having their Events further up the page than initially discussed in order to make these more prominent for customers.
From applying the rounded logomark, this helped establish the look and feel of the UI components including CTAs and imagery. The typography reflected similar forms to the logomark type, but as this was customised we used a Google Font equivalent.
Areas such as “play these floors” and “find and contact” use authentic imagery taken by me at the bar itself (not final in this artwork but on live site). This texture helps bring the bar’s unique features directly to the customer. Overall colours are taken directly from the bar’s interior such as the deep green and orange chairs, and the pale yellows taken from the wooden facade.
It was also key to include a live Instagram feed to highlight their activity online. With imagery and promotions almost daily from the bar, this is a strong base to connect with their audience.