Stuart Williams | Freelance Senior UI & UX Designer | CRO Consultant

Puur Floors

A responsive website for London flooring specialists Puur.




Desktop, Mobile, Web


UI, UX, Interaction Design

About the client

Worked as part of the Onthree team to bring this website to market.

Website UI & UX


Launching with a website in 2017, Moken Design needed a public-facing website to promote our working culture (remote working), expertise in digital design and conversion, and impress from a visual design standpoint. As lead UI/UX designer for the agency, I was tasked to create the majority of the website pages (between external client work), with iterations and refreshes up until the end of 2019.

How did I have impact?

I designed specific pages for the design agency website including the homepage, individual case studies, services and menu systems. The process meant working alongside the Director to establish the scope of the project and the business needs. This project saw myself, the Director and our lead developer collaborate to create a modern and interactive solution for leading remote design agency Moken.

A public-facing homepage

With new work ready to showcase, I was tasked with the new homepage design for the agency. There was an existing splash page design previous to this stage which was designed by Barry Woodhall. Barry tasked me to help expand into a full homepage with the help of Eugene, another UI designer on the team.

With a dynamic gradient held within the hero area, I inserted trust logos from our distinctive clients. We were also featured in Net magazine, which was advertised high up the page for recognition.

The hero case study was added underneath the hero in a full width design, animated in development to increase interactivity. This helped anchor our 50/50 grid which showcased multiple case study previews. The modules were spaced down the full length of the page, with the option to show more. Upon click, further case studies transitioned into view. This was beautifully animated by Rob Vilcu, the agency’s developer.

An automated testimonial area was introduced below the case study previews, with insight into our wireframe design at the bottom designed by Eugene. I also designed a dynamic clock footer which allowed us to view our client’s time zones.

“Stuart is an exceptional UI/UX designer that has lead across many briefs and sectors during his time at Moken. I was able to fully trust his guidance and design judgment for all projects that came through the agency door with confidence that he’d make a success of the project. Stuart is also a great client-facing asset to have on a team, he conducts himself professionally on calls and communicates client goals and expectations back to the team accurately. Stuart has been a pleasure to work with and I hope to continue the relationship with him as much as possible moving forward.”

Barry Woodhall
Director at Moken (2016-2020)

Website navigation

Designing a full-width menu system for desktop which would allow easy navigation to key pages.

The top two designs show how we could promote blog articles on the left, whilst the right screens shows a more condensed navigation and a selected state.

The bottom designs apply an illustrative focus on the left hand side, with the final set of links on the right. The final design ended up using the bottom left.

Illustrations by Bogdan Zhukov.

Agency blog

Part of the website design process involved looking at a blog for the agency to help with SEO. Although a blog was never built into the site, the designs featured were prepared for the site as a whole.

Using a scrolling sidebar on the left, the blog would focus on a category based navigation with a carousel within the main content.

Users can email an article to themselves to read later via an interaction design on the time-to-read info.

The article design contains a simple and clean layout. The hero area could potentially work as an animated banner, article dependant. I’ve also added a “you may also like” area underneath the main content to showcase articles under the same category. A consistent newsletter subscription bar has been added across both screens.

Special thanks/credits to:

Barry Woodhall (Director) – UI design of initial splash page, and designed the Moken brand.
Eugene MT (UI designer) – UI design for wireframing section on Homepage.
Bogdan Zhukov (UI designer) – Illustrations for the menu system UI.
Ira Derenskaya (Illustrator) – Service icon designs featured on the case study designs and services page.

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