1) Following discussing multiple options for iconography and typography, the client approved the below final logo design. Using a combination of a circular motif and modern, stylish typography, the logomark took form.
2) The client also wanted to enforce their messaging ‘Floral Designers’ within the main logo lock-up, which I’ve applied a secondary, light gold brand colour.
3) The client also asked to see the new colour palette applied to a package design, for in-shop purposes. The light gold handles and primary brand green have been applied, with a white version of the logo sitting centrally to the package.